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Meet The Founders

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Audrey Hutnick
CEO + Founder

After starting her career in the aluminum industry, Audrey quickly realized that she thrived most when working towards a mission she believed in. Thus, she shifted her focus to marketing for various nonprofits ranging from SkoMor Soccer Club to Greenheart International.


Audrey is a huge advocate for youth empowerment, team sports and is a volunteer with Girls on The Run. She is always thrilled to talk about living the digital nomad life, her latest Facebook Marketplace find, and being the "cool aunt" for her adorable nieces and nephews.

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Katy Oakley
CMO + Founder

Katy began her career at The American Red Cross and later became the Director of Marketing at Greenheart International and The Second City.

Katy grew up in the suburbs of Chicago and is a first-generation college graduate (Go Bradley!). She is a member of the marketing committee at Women Employed and enjoys volunteering with youth.


When Katy is not at work, you can normally find her playing with her pup, going to see a musical, or planning her next trip.

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Our Story

Katy and Audrey first crossed paths on the college campus at Bradley University. They then began their professional career together at Greenheart International where at some point they both supervised one another AND worked in tandem from different continents.


They weren't ready to say goodbye to each other quite yet and in 2020 (yes, that 2020) they decided to start SMALLWAVE MARKETING!

They shared the same giddy feeling about supporting others who are making a difference. Thus, Smallwave Marketing was born to support nonprofits and purpose-driven businesses develop their marketing strategy and help bring it to life. 

Featured In:

Humble Brags

We are beyond grateful for the recognition we have received and the partnerships we have formed along the way.


We may be small, but together we sure are mighty!

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